โ— Launch Strategy Simulation

Assassinโ€™s Creed:
Khortytsia Strategic Concept

Lev Kovyniev

Hi Ubisoft Team โ€”

I believe the best way to demonstrate readiness for a Marketing Day internship is to show how I think, not just tell you.

I created a concept for a new Assassinโ€™s Creed title set in 17th-century Ukraine as a framework to simulate real-world marketing challenges across multiple Ubisoft internship roles. The focus is not on inventing a game, but on translating a creative product into structured, role-specific go-to-market thinking.

Below are four strategic lenses, each applying the same project to a different Marketing Day function.

World & Product Foundations

๐Ÿ”น Player Engagement (CRM)

Focus: Turning a narrative single-player experience into a long-term engagement loop.

Key ideas:
  • Lifecycle thinking
  • Immersion-safe CRM
  • Retention without discounting
๐Ÿ”น Creators & Influencers

Focus: Activating creators around a complex historical setting while managing brand safety.

Key ideas:
  • Tiered creator strategy
  • Localized relevance
  • Live activation concepts
๐Ÿ”น Trade Marketing & Retail

Focus: Maximizing physical retail impact in culturally relevant regions.

Key ideas:
  • Regional prioritization
  • Localized messaging
  • Retail exclusives
๐Ÿ”น Brand, Social & Publishing

Focus: Maintaining a consistent brand voice across platforms at scale.

Key ideas:
  • Content pillars
  • Platform-native formats
  • Community moderation