Player Engagement (CRM)

Modern players churn quickly. The core challenge is: How do we turn a single-player purchase into a long-term habit without breaking immersion?

I explored how a recurring ‘Council of the Sich’ (a historical Cossack voting assembly) could be translated into a CRM engagement loop built around weekly logins.

• Acquisition (The Hook)

  Concept: Use the "River Ambush" gameplay loop as the primary attraction in welcome emails.

  Execution: Designed a 3-part onboarding email series:

  1. "Welcome to the Wild Fields" (Day 1)

  2. "How to Survive the Steppe" (Day 3)

  3. "Your First Raid" (Day 7)
• Retention (The Habit)

  Concept: Make the player feel needed in the game world.

  Execution: A weekly "Call to Arms" notification (Email + In-Game) sent every Tuesday.

  "The Council is meeting. Your vote changes the map loot modifiers for next week."

• Reactivation (The Return)

  Logic: FOMO (Fear Of Missing Out).

  Message: "Your faction is losing territory. Return to defend the border."