Influencers & Content | Creator Strategy

01. The Challenge

A historical setting is complex. How do we get creators excited about 17th-century Ukraine while managing brand safety and maximizing reach?

02. My Approach

A tiered activation plan that matches specific game "Pillars" to the right creator personalities.

03. Tiered Activation Plan

Tier 1: Global Reach (The "Action" Crowd)

Target: Hybrid fans of AC Black Flag and Valhalla.

The Brief: Focus entirely on the "Naval Sandbox" mechanics. "It’s Pirates, but on the River."

Goal: High-energy clips for TikTok/Shorts.
Tier 2: Regional & Niche (The "Immersion" Crowd)

Target: Creators in Poland, Turkey, and Ukraine + History buffs.

The Brief: Focus on the "Grey Zone" political choices and historical accuracy.

Goal: Deep-dive YouTube essays and localized hype.

04. The "Siege Event" (Twitch Drop Strategy)

I proposed a live-streaming event where viewers can influence a "Siege" in real-time. This turns the creator from a broadcaster into a squad leader, increasing watch-time metrics.

Risk Awareness Protocol:

I included a "Sensitivity Briefing" step in the timeline. Given the Polish/Russian/Ottoman history, creators need clear guide-rails to keep content fun and brand-safe, avoiding modern political pitfalls.