Global digital sales are huge, but physical retail still dominates in specific regions. How do we maximize shelf presence where it counts?
A "Regional Dominance" strategy. While the global campaign sells "Action," the local campaign sells "Culture."
Market analysis shows fatigue for Viking/Samurai settings. Central & Eastern Europe (CEE) is a high-growth market hungry for representation.
- • Opportunity: Western games rarely cater specifically to this history.
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Priority Regions
Focus: Poland, Ukraine, Turkey.
Retail Execution: Partner with local retailers (e.g., Empik in Poland) for exclusive "Map of the Wild Fields" physical bundles.
How we tailor the pitch for different shelves:
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Global Pitch
"The Ultimate Naval RPG."
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CEE Pitch (Poland/Ukraine)
"Your History, Your Legend." (Leveraging cultural ownership).
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Turkey Pitch
Focus on the Ottoman faction's power and influence in the region.
Why this works:
It treats geography as a strategy, not just a translation task. It turns local cultural pride into sales conversion.