Keeping a consistent "Voice" across thousands of posts while feeding the algorithm beast.
A "Content Pillars" approach that fragments the World Bible into months of social content.
Use the "Atlas UI" as a frame. By framing all static content within the game's map UI, every screenshot looks branded instantly—even without a logo.
Tailoring the asset to the algorithm:
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TikTok
Content: "River Ambush" clips.
Style: Fast, chaotic, visual. High-energy gameplay moments.
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Instagram
Content: "Location Tours" (Kyiv vs. Constantinople).
Style: Aesthetic, carousel-friendly. Focus on world beauty.
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X (Twitter)
Content: "Council Votes."
Style: Interactive polls that drive community debate and lore investment.
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The Vibe: "Brotherhood"
We speak to players as recruits, not customers. Tone is immersive and welcoming.
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The Safety Net
Strict moderation guidelines around historical debates. We keep the conversation focused on game lore, ensuring a safe environment for all players.
The Result:
A brand that feels alive, premium, and managed with discipline. It connects the marketing directly to the player fantasy.